Huafu Liang
Huafu Liang
Huafu Liang
Huafu Liang
2018

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Huafu Liang

Beverage packaging

Zhizheng creative packaging (shenzhen) co. Ltd.

On Chinese New Year’s Eve, every household hangs up paper-cuts of “lotus and fish”. They also greet each other with the expression "Nian Nian You Yu", which translates roughly as "may every year end with ample surplus". Chinese is a language of word-plays, and yú (meaning surplus) sounds like yú (meaning fish) The designers of this beverage packaging were inspired by this tradition. It is not just a product, but an object that evokes happy emotions and a sense of blessing.

Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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