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Huafu Liang
Huafu Liang
Huafu Liang
Huafu Liang
2018

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Huafu Liang

Beverage packaging

Zhizheng creative packaging (shenzhen) co. Ltd.

On Chinese New Year’s Eve, every household hangs up paper-cuts of “lotus and fish”. They also greet each other with the expression "Nian Nian You Yu", which translates roughly as "may every year end with ample surplus". Chinese is a language of word-plays, and yú (meaning surplus) sounds like yú (meaning fish) The designers of this beverage packaging were inspired by this tradition. It is not just a product, but an object that evokes happy emotions and a sense of blessing.

Client / Manufacturer

Zhizheng creative packaging (shenzhen) co. Ltd.

Shenzhen, CN
Design

Zhizheng creative packaging (shenzhen) co. Ltd.

Shenzhen, CN
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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