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HUANG DI NEI JING
HUANG DI NEI JING
HUANG DI NEI JING
HUANG DI NEI JING
2020

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HUANG DI NEI JING

Alcoholic beverage packaging

The Huang Di Nei Jing bottle draws its inspiration from the notion of Yin and Yang, what's known as the way of heaven and earth. The solid circle is Yang, symbolizing heaven, the dotted circle is Yin, a symbol of the earth. This tradition and concept are at the core of the Huang Di Nei Jing brand. The main packaging color is white, a symbol of inclusion and a strong expression of the eastern aesthetic.

Client / Manufacturer

ZHEJIANG JIUZHONGTIAN LIQUOR INDUST CO., LTD.

ZheJiang, CN
Design

UNIDEA BANK

Shenzhen, CN
Date of Launch
2018
Development Time
13 - 24 months
Target Regions
Specific country/region: China
Target Groups
Consumer / User

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