HuangRan Patron Saint Wine
HuangRan Patron Saint Wine
HuangRan Patron Saint Wine
HuangRan Patron Saint Wine
2020

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HuangRan Patron Saint Wine

Wine packaging

Staying up late, poor sleep, and high pressure have come to define contemporary youth. As a response, Huangran Wine has launched its healthy lifestyle patron saint series. The green dragon, white tiger, vermilion bird, and black tortoise are all patron saints in ancient Chinese mythology, and which the product adopted as fitting imagery to communicate its message. The series includes four bottles. Each patron saint image is anthropomorphic and draws from elements of Chinese opera. This updated imagery challenges the usual stereotypes of these saints in order to attract a younger audience.

Client / Manufacturer

Shenzhen Preaker Brand

Development Co., Ltd.Shenzhen, CN
Designer

Shenzhen Preaker Brand

Development Co., Ltd.Shenzhen, CN
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: China
Target Groups
Consumer / User

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