HuangRan Patron Saint Wine

Wine packaging

Staying up late, poor sleep, and high pressure have come to define contemporary youth. As a response, Huangran Wine has launched its healthy lifestyle patron saint series. The green dragon, white tiger, vermilion bird, and black tortoise are all patron saints in ancient Chinese mythology, and which the product adopted as fitting imagery to communicate its message. The series includes four bottles. Each patron saint image is anthropomorphic and draws from elements of Chinese opera. This updated imagery challenges the usual stereotypes of these saints in order to attract a younger audience.