HuangRan Traditional Preserved Duck
Food packaging
The design image for this packaging is of a duck breeder carrying a torn sack. The ducks breathe through the holes in the sack. The sense of age reflects the traditional manual curing process of duck, which has an emotional resonance with consumers. Unlike most packages for preserved duck products, this uses traditional Chinese illustration to attract young consumers. The packaging is made of Kraft paper in a folding box, which is environmentally friendly, low cost and can be produced quickly. The packaging also requires no glue, which saves assembly time.
Client / Manufacturer
Design
Changsha Preaker Cultural Development Co., Ltd.
Changsha, CNChangsha Preaker Cultural Development Co., Ltd.
Changsha, CNDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User