HuangRan Wine

Beverage packaging

This packaging features classical and playful imagery that transmits an optimistic attitude towards life. The aim is to build emotional resonance with users, and express the brand philosophy of Huangran Wine. This design combines shadow play and paper cutting elements with modern illustration to attract young people and help them better appreciate Chinese traditional culture. Unlike most packaging, it is a skillful combination of printing technology and the elemental design, to show the product more visually and interestingly.