Hubin 88
Logo
Hubin 88 is located in the main business district of Hubin near Hangzhou West Lake and positions itself as an on-trend, fashionable mall for young people with personality. Its logo makes big, bold use of the dot, the most basic element and building block of all living things in the universe. Dots are a classic element that never goes out of style and are beloved in the fashion world. Dots have infinite possibilities. The designers have reorganized the number "88" into four dots to associate the mall with the design concept of "life, fashion, rhythm, and infinity." The color and size of the dots vary to show that Hubin 88 has a young and versatile sense of fashion and infinite vitality.
Client / Manufacturer
Design
Hangzhou SHM Cultural Creative Co., Ltd.
Hangzhou, CNHangzhou SHM Cultural Creative Co., Ltd.
Hangzhou, CNDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User