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HUED
HUED
HUED
HUED
HUED
HUED
HUED
HUED
HUED
HUED
HUED
HUED
HUED
HUED
2026

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HUED

Brand Identity

HUED

HUED’s brand identity translates its purpose:bringing joy through art, creativity, design, and innovation into a vivid visual language rooted in Saudi culture. The challenge was to make these four interlinked disciplines speak one language without fragmentation or loss of their individual spirit. Vibrant Crimson, dynamic patterns, and playful forms express energy; six HUEDer characters animate ideas; Saudi motifs such coffee pots, swords, falcons honor heritage. The result is a crafted, human centered identity that makes every touchpoint useful, joyful and memorable.

Client / Manufacturer
HUED

HUED

Riyadh, SA
Design
HUED

HUED

Riyadh, SAIbrahim Badri, Aya Baalbaki, Amira Ashkir, Iman Idris, Norah Alnami, Hala Almubarak
Date of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government, "Saudi Arabia's entities looking for branding services, & creatives around the world"

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