Hugendubel SmartBon
Hugendubel SmartBon
Hugendubel SmartBon
Hugendubel SmartBon
2018

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Hugendubel SmartBon

Advertising

Hugendubel, a German bookstore chain, sells thousands of books every day in their retail stores. Unfortunately, customers hardly visit their online stores. Luckily, they've now found a way to attract their customers to their online store, using a medium that reaches every customer – their sales receipt. When purchasing a book, Hugendubel's software recommends relevant reads – just like in an online shop. This recommendation, taken from the open database Google Books, is then printed on the sales receipt, together with a QR code that leads directly to the online shop.

Client / Manufacturer

H. Hugendubel GmbH & Co. KG

München, DE
Design

Interone GmbH

München, DE
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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