Hwaseong City Museum of History

Museum identity

SOAP design studio was commissioned to develop a new brand identity for the museum that would transform the perception of it as a folk museum into that of a history museum. The new museum identity needed to symbolize not only the history of the city and its people but also a vision of the present and the future. The studio’s design proposal connects the past, present, and future, and is achieved through the folding and unfolding of images of the museum's initials, H and M. The H and M logo selectively reflects and projects images of historical artifacts and exhibition activities, allowing the museum to be playful in its visual communications.