Hx8xxG, Cx8x, BF834xgx1
Kitchen appliances
The new iQ700 studioLine series redefines premium. The accentuated use of black steel and strict horizontal lines underscores the exclusivity of this specialist retail range. The precision finished handle seems to disappear against the black background, creating an illusion of a handle-less front panel. The gray glass oven window appears almost opaque when switched off, accentuating the clarity of the brand design. Thanks to the perfectly coordinated design, all appliances in the series can be combined freely.
Client / Manufacturer
Design
BSH Hausgeräte GmbH BSI-DS, Brand Siemens - Design
München, DEBSH Hausgeräte GmbH BSI-DS, Brand Siemens - Design
München, DEDate of Launch
2017
Development Time
13 - 24 months
Target Regions
Europe
Target Groups
Consumer / User