HYBE: Corporate Identity
Corporate identity redesignHYBE
HYBE’s new corporate identity takes its cue from music. The horizontal line, a condensed version of the musical staff, connects two bars that symbolize the vertical lines on a musical score, but with flexibility for variations. The notes on the top appear as simple dots that reference the company’s ability to expand. The updated organizational structure presents this expansion in the format of portraits of four spokespeople in a video conference, the new standard for working environments. A colorful video featuring their corporate themes visually traces HYBE’s new path to the audience.