Hyundai at CES
Fair Booth
Hyundai’s mission is to expand human reach and to radically challenge the prevalent ideas of mobility. Since well before the acquisition of Boston Dynamics, they had integrated robotics into the company portfolio - and into their vision of mobility. At CES 2022 the company wanted to introduce their idea of robotized mobility, where humans smoothly interact with self-propelled machines. They wanted to present existing products and prototypes to take away people’s fears of new technologies. And by offering an immersive experience, they wanted to give an outlook how real world and virtual world can merge into one metaverse.
Client / Manufacturer
Design
Hyundai Motor Company
Seoul, KRUniplan
Cologne, DEThe Mill
London, GBInnocean
Seoul, KRDate of Launch
2022
Development Time
up to 12 Month
Target Regions
North America
Target Groups
Consumers / Users