Hyundai Card Design Guide

Brand guidebook

Hyundai Card includes various brands in both finance and beyond. This broad range of brands and their branding from over the last 10 years meant that a major brand audit was needed. Brand assets, including basic grid and typography across all media, were enhanced by redefining the design system. Brand elements were developed to suit digital environments. Older brands were updated to adapt to various media in keeping with their specific heritage. The brand audit led to the creation of a guidebook that makes it easy for users to apply Hyundai Card's corporate and brand identity correctly and accurately.