Hyundai COVID-19 Campaign: Safety First
Advertising campaign
The COVID-19 crisis was, and still is, a world-changing event that affected the lives of many. In March 2020, as the pandemic picked up speed, Hyundai felt a social responsibility and decided to use our media channels to post COVID-19 prevention notifications. The 'Stay Safe' campaign started with creating illustrated movie clips tweaking our logo symbol to show WHO approved COVID-19 prevention measures and expanded the same experience to print media by using a single sheet of transparent paper. With this campaign, we enhanced our brand by maintaining an emotional connection with customers by showing our mindset to better humanity.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User