Hyundai COVID-19 Campaign: Safety First
Advertising campaignHyudai Motor Company
The COVID-19 crisis was, and still is, a world-changing event that affected the lives of many. In March 2020, as the pandemic picked up speed, Hyundai felt a social responsibility and decided to use our media channels to post COVID-19 prevention notifications. The 'Stay Safe' campaign started with creating illustrated movie clips tweaking our logo symbol to show WHO approved COVID-19 prevention measures and expanded the same experience to print media by using a single sheet of transparent paper. With this campaign, we enhanced our brand by maintaining an emotional connection with customers by showing our mindset to better humanity.