Hyundai Dept Voucher
Voucher package set
The design for Hyundai department store’s gift certificate package tries to express the identity of the department store as a luxurious, classy establishment in an understated way. As the certificates are often used as a gift of celebration or gratitude, a shopping bag that can be used as a gift box is included in the package. The shopping bag is also composed of three different pattern types to form a unified identity with the different certificate types. The pattern is an arrayed version of the letter “H”, forming a modernized version of the traditional tweed pattern in three variations, and is materialized through an embossing process.
Client / ManufacturerDesign
Hyundai Department Store Co., Ltd.
Seoul, KR