Hyundai Heritage : PONY
Exhibition Branding
Hyundai Motor Company wanted to track its past and present efforts and show how the focus on humanity could be the basis of the brand’s success and why it is still considered as the core value of brand belief today through the heritage project. Looking back on the challenges of Hyundai Motor Company, which has made possible the impossible that has been the basis of the company since its inception, we wanted to think about what message it gives to us in today's lives, and find answers about what "we are" and what assets we need to continue to inherit in the future.
Client / ManufacturerDesign
Hyundai Motor Group (Hyundai Motor Company)
Seoul, KRHyundai Motor Company
Seoul, KRDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia, Europe
Target Groups
Consumers / Users, Trade / Industry