Hyundai Heritage:100 Million Vehicles Produced
Brand Experience Campaign
This project commemorates Hyundai Motor’s production of 100 million vehicles, celebrating 57 years of innovation. From the first model CORTINA to the PONY, SONATA, ELANTRA, and the IONIQ lineup, the exhibition highlights key moments of progress. Through immersive displays, campaign films, and a merchandise collection, it evokes shared memories across generations and honors Hyundai’s journey of going “one step further.”
Date of Launch
2024
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users