Hyundai / IAA Mobility 2021 / Munich

Exhibition stand

Hyundai decided to make a difference at IAA Mobility 2021. Instead of presenting car design and horsepower, Hyundai decided to shift gears and focus on future technology. They moved green hydrogen technology to center stage to show off the brand’s vision of future mobility and start a conversation with customers. Architecture and communication guided visitors through the fascinating process of turning water into pure but sustainable power. A transparent grid stood symbol for the carbon-based reality, and the exciting installation of visuals, videos, light and sound showed the complexity of sustainable mobility and Hyundai’s idea of a mobile future.

Client / Manufacturer

Hyundai Motor Company

Seoul, KR

Design

Uniplan GmbH & Co. KG

Köln, DE

Saatchi & Saatchi

München, DE

flora&faunavisions GmbH Studio for Design

Berlin, DE