Hyundai / IAA Mobility 2021 / Munich
Exhibition stand
Hyundai decided to make a difference at IAA Mobility 2021. Instead of presenting car design and horsepower, Hyundai decided to shift gears and focus on future technology. They moved green hydrogen technology to center stage to show off the brand’s vision of future mobility and start a conversation with customers. Architecture and communication guided visitors through the fascinating process of turning water into pure but sustainable power. A transparent grid stood symbol for the carbon-based reality, and the exciting installation of visuals, videos, light and sound showed the complexity of sustainable mobility and Hyundai’s idea of a mobile future.
Client / Manufacturer
Design
Hyundai Motor Company
Seoul, KRUniplan GmbH & Co. KG
Köln, DESaatchi & Saatchi
München, DEflora&faunavisions GmbH Studio for Design
Berlin, DEDate of Launch
2021
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User