Hyundai Kinetic Sculpture
Installation
Hyundai Motor CompanyThe ‘Design’ area is the highlight of the Hyundai Motorstudio Goyang. Hyundai’s design philosophy, ‘Creating Design from Movement’, is realized as a dynamic room-sized installation. Light, sound, movement and interaction transform the entire space into a multisensory environment. At the center, the kinetic sculpture, consisting of 1,411 aluminum rods, is in continuous motion. The ‘Reactive Mode‘ of the sculpture mirrors the visitors’ movement, while the ‘Show Mode’ performs a choreography flowing into the shape of a Hyundai automobile – a narrative, immersive experience!
Client / ManufacturerDesign
Hyundai Motor Company
Seoul, KRMKT AG Fine Exhibition Engineering
Olching, DELDE Belzner Holmes
Stuttgart, DETAMSCHICK MEDIA+SPACE
Berlin, DEATELIER BRÜCKNER
Stuttgart, DEDate of Launch
2017
Development Time
other period: development time of Hyundai Motorstudio Goyang: 5 years
Target Regions
Asia
Target Groups
Consumer / User