Hyundai Motorstudio Busan
Brand experience space
The Hyundai Motorstudio Busan is located on the grounds of a former steel cable factory. For this reason, steel cables and frames dominate the architecture, which offers wide, open rooms for various exhibitions and activities. A central visitors' area surprises with an open-plan design with only a few supporting pillars in a space measuring 90 meters in length and 10 meters in width. This space can also be viewed from above, thanks to an elevated walkway. The use of recycled materials from the automotive industry for floor surfaces and furniture underscores the project's focus on sustainability.
Client / Manufacturer
Design
Hyundai Motor Company
Seoul, KRHyundai Motor Company
Seoul, KROne O One Architects
Seoul, KRDate of Launch
2021
Development Time
25 - 36 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry