Hyundai Motorstudio Goyang
Permanent exhibition
In order to inform customers and build a lasting relationship between brand and buyers, the Hyundai Motor Company commissioned a public center to represent automotive culture and Hyundai's brand world. Korea’s largest Car Culture Experience Park invites visitors on a fascinating journey through the premium manufacturing process of Hyundai cars – starting with the finished product and going backwards in single steps to the initial design concept. Visitors experience fascinating spaces, memorable dynamic installations and engaging interactive settings.
iF Gold Statement
A fascinating journey from completed car to raw material, this exhibition turns the invisible into an experience. Materials are made to perform and situations are brought to life, motion and crashes are shown. An emotional bond is created between the brand and the participant.
Client / Manufacturer
Design
Hyundai Motor Company
Seoul, KRTamschick Media+Space GmbH
Berlin, DEPYX INNOVATION LAB Co., Ltd.
Seoul, KRidee und klang + KLANGFINDER
Basel / Stuttgart, CHLDE Belzner Holmes
Stuttgart, DEATELIER BRÜCKNER
Stuttgart, DEDate of Launch
2017
Development Time
other period: 55 months: 06.2012 – 01.2017
Target Regions
Asia
Target Groups
Consumer / User