Hyundai Motorstudio Goyang
UX/UI planning and design
Inviting visitors to a new world where they can see, hear, and experience automobiles in person, Hyundai Motor Studio Goyang in Goyang, Gyeonggi Province, China is the world's largest automobile theme park. As an experiential media comprised of Hyundai Motors automobile techniques and production process, R&D, and vision, it gives visitors an easy-to-understand UX/UI exhibition. It was planned and designed using various experiential media with simple UI components so that anybody could control assembly robots located in the plant zone and easily understand the concept behind automobile’s accelerator with the help of ‘Look in Transmission’.
Client / Manufacturer
Design
Hyundai Motor Company
Seoul, KRVINYL I
Seoul, KRInnocean
Seoul, KRPYX Innovation Lab
Seoul, KRDate of Launch
2017
Development Time
13 - 24 months
Target Regions
Specific country/region: South Korea
Target Groups
Consumer / User