Hyundai Pavilion 2018 Pyeongchang Winter Olympics
Brand experience space
The darkest building on earth, the Hyundai Pavilion at the 2018 Pyeongchang Winter Olympic Games brings the brand vision of future mobility to a physical space to convey the story of its fuel cell technology through three unique experiences; Universe, Water, and Hydrogen. Hyundai is the world’s first automobile manufacturer to have pioneered fuel cell electric vehicles. The challenge is how to communicate to the global audience about the technology, translating something highly technical and scientific into something less unfamiliar and simple. Hyundai moved the universe to Pyeongchang for everyone to experience the future of a hydrogen society.
Client / Manufacturer
Design
Hyundai Motor Company
Seoul, KRwhy do birds GmbH
Berlin, DEAsif Khan Ltd
London, GBINNOCEAN Worldwide
Seoul, KRiart.ch
Base, CHGL associates
Seoul, KRDate of Launch
2018
Development Time
up to 12 months
Target Regions
Specific country/region: World Audience (all of the above)
Target Groups
Consumer / User