Hyundai Re:Style

Sustainable clothing

Hyundai’s Re:Style is a capsule collection that reuses leftover materials from an automotive seat manufacturer. To make the project a reality, Hyundai teamed up with fashion brands focused on using sustainable fabrics to produce new textiles and clothes made from abandoned materials. The project highlights the shared challenges of textile waste from the automotive and fashion industries and is part of Hyundai’s greater missions to reduce such types of environmental pollution. Through the project, Re:Style engages with customers who value ethical consumption and are sensitive to the manufacturing process behind what we wear.

Client / Manufacturer

Hyundai Motor Company

Seoul, KR

Design

Zero+Maria Cornejo

New York, US

Reclothing Bank

Shanghai, CN