Hyundai Sans Typeface
Typography design
Hyundai Sans Typeface is the bespoke typeface created especially for Hyundai over a twelve-month period. The typeface was launched in 2016 as part of a comprehensive, global brand relaunch targeted at global consumer markets. The effort’s main objective was to shift the brand’s focus from product to lifestyle. As a result, Hyundai Sans Typeface visually reflects the brand’s mission: to enrich people’s lives with remarkable moments and experiences by rethinking the future of mobility. Thanks to its carefully crafted geometric structure, enhanced legibility and balanced letter shapes, Hyundai Sans Typeface radiates a warm, confident, simple look with a human touch.
Client / Manufacturer
Design
Hyundai Motor Company
Seoul, KRHvD Fonts
Berlin, DEHyundai Motor Company
Seoul, KRDate of Launch
2016
Development Time
up to 12 months
Target Regions
Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User