Hyundai x BTS NEXO Campaign
Campaign
‘Because of You’ is Hyundai‘s global hydrogen campaign to create a better, sustainable future with our clean mobility technology. As part of the campaign, we have partnered with the global artist group BTS to introduce NEXO, a hydrogen fuel cell vehicle with only pure H2O-emission. On World Environment Day, we launched a music video, soundtrack and several up-cycled products that are part of this holistic brand promotion. The campaign aims to reach out to a younger audience and generate environmental awareness while encouraging them to actively contribute to positive changes for our future.
Client / Manufacturer
Design
Creative Works | Hyundai Motors
Seoul, KRCreative Works | Hyundai Motors
Seoul, KRCueclyp
Seoul, KRDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User