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kids' apparel, educational tool

This nightwear is designed with various innovations to allow children to dress themselves, focusing on the original buttons that enable them to button up independently. The accumulation of successful experiences of being able to dress themselves, it provides support for building confidence and a spirit of challenge. Rather than taking the form of toys or educational tools, it takes the form of everyday nightwear. This unique approach enables the integration of natural and self-initiated education into daily life, offering a new and unprecedented way of fostering these qualities. it won the excellent award of Kids Design Award in 2023.

Client / Manufacturer

Discovery Kids Inc.

Tokyo, JP

armi

Tokyo, JP

Design

Discovery Kids Inc.

Tokyo, JPDaigo Mori, Marie Mori

armi

Tokyo, JPAyumi Kawauchi

Sayako Hiroi

Massachusetts, USSayako Hiroi