IBK Point: Credit & Debit Card Visual Identity

Credit & Debit Card

The IBK Point Card is a newly launched credit and debit card by the Industrial Bank of Korea. The project was initiated to restructure the bank’s point reward system and build a fresh, flexible brand image that appeals to younger consumers. Centered on the design of the card plate, the project expanded into motion graphics and promotional photography to establish a cohesive visual identity across all communication touchpoints. The goal was to deliver the product’s core benefits and emotional tone in a consistent and engaging way.