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IBM Consulting’s Offering System
IBM Consulting’s Offering System
IBM Consulting’s Offering System
IBM Consulting’s Offering System
IBM Consulting’s Offering System
IBM Consulting’s Offering System
IBM Consulting’s Offering System
IBM Consulting’s Offering System
IBM Consulting’s Offering System
IBM Consulting’s Offering System
IBM Consulting’s Offering System
IBM Consulting’s Offering System
IBM Consulting’s Offering System
IBM Consulting’s Offering System
2026

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IBM Consulting’s Offering System

Visual Expression, Website, and Sales kits

IBM

IBM Consulting’s Service Offerings system integrates three pillars—a Sales Kit of Go-to-market materials, a discovery platform and a visual expression—as a scalable, cross-channel system. It was created to unify fragmented tools and inconsistent branding across 38 offerings and 130,000 consultants worldwide. More than just templates or a website, it is a cohesive design ecosystem, that drives speed, clarity, and trust, enabling consultants to deliver with confidence. The system both produces measurable gains in engagement, productivity, and client impact, while also strengthening IBM’s global brand presence.

Client / Manufacturer
IBM

IBM

Austin, TX, US
Design
IBM

IBM

Austin, TX, USCollin Vaughn, Jordan Shade, Ben Landrum, Sarah Kate Somers, Chris Stumper, Jon Wrona, Zach Meyer, Ana Irene Rodriguez Chaves, Mandy Pearson
Date of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users

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