iF Design - IBM THINK exhibit

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Exhibition

A cornerstone of IBM’s centennial year celebration, THINK was a free public exhibition that brought to life the many ways in which people are making the world work better through innovation. THINK focused on how progress happens and how it can be accelerated by technology – an idea that is core to IBM, but much broader than IBM. The three-part experience began with visualization of live data on a 128-foot LED wall. Then, visitors were fully immersed in a ten-minute film presented on forty displays. At the conclusion of the film, large interactive touchscreens transformed the space into a forest of discovery.

iF Gold Statement

This exhibition reveals a convincing interplay of freely accessible to deeper knowledge. Very smart and clean in its architectural and spatial arrangement. Simply perfect content management creates a grandiose framework for the festivities of IBM's 100-year company anniversary! Compliments and an iF gold award.

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