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Water
LOTTE CHILSUNG BEVERAGE“ICIS Ultra-lightweight” is Korea’s first ultra-lightweight bottled water developed using nitrogen-charging technology. Under the concept “Disappearing for the Earth,” all unnecessary elements—label, neck height, and weight—were minimized, leaving only a 9.4g bottle of pure water. By reinforcing the structure through internal nitrogen pressure, the design achieved an 18.9% weight reduction (500ml basis) while maintaining both structural stability and brand identity. This product embodies the value of sustainability through reduction.
Client / Manufacturer
Design

LOTTE CHILSUNG BEVERAGE
Seoul, KRLOTTE R&D CENTER
Seoul, KREunson Jin, Hyeyoung In, Yeji KangDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users