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Iconic Fridge
Iconic Fridge
Iconic Fridge
Iconic Fridge
Iconic Fridge
Iconic Fridge
Iconic Fridge
Iconic Fridge
Iconic Fridge
Iconic Fridge
2018

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Iconic Fridge

Refrigerator

Whirlpool EMEA S. p. A.

With the iconic aesthetic of KitchenAid's small domestic appliances as a source of inspiration, the 'Iconic fridge' is designed to be a new freestanding Major Appliance entering the brand portfolio. A metal cast and polished handle is prominently placed horizontally on the metal drawn door and recalls the 'trim band' of the stand-mixer. The handle is mounted with KitchenAid's colored medallions on both sides. The chromed ventilation gaps elegantly elevate the door, balance the presence of the handle, and subtly link to the 'streamline' style, whence KitchenAid's stand-mixer derived.

Date of Launch
2017
Development Time
other period: In production
Target Regions
Specific country/region: EMEA
Target Groups
Consumer / User

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