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Iconic Impulses
Iconic Impulses
Iconic Impulses
Iconic Impulses
2017

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Iconic Impulses

Kinetic digital exhibits

BMW Group Design

What will mobility feel like in future? Developed by simplicity, the exhibits are embedded in a concentric room concept for the future exhibition "Iconic Impulses." With a visionary design, a fascinating narrative and an engaging presentation, technologies and materials that are not yet available are presented and the essence of the future vision of BMW Group’s four brands is conveyed. “Imagine” – just imagine: inspiring, sculptural, kinetic, medial, interactive exhibits. Accompanied by a narrative soundtrack that fuses vision and sculpture. Choreographed movement and narrative thread stimulate the contemplators’ imagination and visionary powers.

Client / Manufacturer
BMW Group Design

BMW Group Design

München, DE
Design

MKT AG

Olching, DE
simple GmbH

simple GmbH

Köln, DE

focus4 GmbH

Olching, DE
Zeichen & Wunder GmbH

Zeichen & Wunder GmbH

München, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Beijing, London & Los Angeles, "Iconic Impulses. The BMW Group. Future Exhibition trough Munich"
Target Groups
Consumer / User

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