iKON DEBUT BRANDING

Artist debut branding

YG aspired to create an artist that can transcend ordinary K-pop. The hip-hop group iKON was the one. Members of iKON really enjoy hip-hop anywhere at anytime and are enthusiastic enough to write their own songs and prepare their stage performance. Their debut album is in a sportive mood to best-express the strong energy and freewheeling character. Moreover, the “iKON SLASH” was designed to represent Korea and symbolize iKON’s uniqueness, using REAL RED and CREW BLACK colors to visualize this crew’s passion for music.