IM Motors - Shanghai Auto 2021

Exhibition booth

For the brand’s first auto show appearance, VAVE created a space concept that likewise revolves around visitors’ experience. Partly an open product exploration plaza, partly a linear brand story, topped off by a VIP hospitality mezzanine, connects the guest with the brand through immersive spaces and sensual touch points. The design elements create an artificial landscape that makes the first appearance iconic with a distinctive design. The artificial landscape was derived from the brand's logo, while the brand’s claim "Intelligence in Motion" is at the heart of each interactive touch point.