IM600 Campus Visual Identity

Brand identity

IM600 Campus is a creative office campus located in southwest Shanghai, China. The design theme of IM600 Campus is "Engaged with the Color Magic Cube." All office buildings are built and assembled with modular containers. The logo is a combination of the letters I, m, and the number 600. The key shapes are the rectangle and triangle from the magic cube, which serve as the basic elements for visual three-dimensional design. The two complementary colors of red and green are used to form a strong visual impact. The IM600 Campus poster design presents on-site photos from during the construction phase and uses the brand logo color.