Brand presence, CeBIT 2014Deutsche Telekom AG
Imagine travelling in an airplane with transparent lining. How would it be like? Perhaps like „Future Travelling“? With Immersive Lining exactly this was simulated for three clients: Rimowa (intelligent baggage), T-Systems (infrastructure) and Airbus (airplane). For the experience based presentation planned like an air travel we modified an Airbus mock-up with a media set-up inside the cabin including the floor (for a look inside the cargo hold). The highly interactive short trip not only led through fantastic sunrises but also directly under the frescoes of the Sistine Chapel.