Immersive Product Configurator

Virtual Reality

JLR and Accenture Song solved a significant retail challenge by developing an XR breakthrough in digital product representation for Defender. The Immersive Product Configurator allows customers of luxury vehicles to interact with full-size vehicles rendered in life-like 3D quality that blends seamlessly into the physical environment. It streams a high-fidelity digital twin to the Apple Vision Pro delivering a level of detail that exceeds the headsets own computing power; it feels real. Showcasing the full impact of size, materials, and accessories enables retailers to sell more high spec vehicles without them being physically present.