Impression Washing machine
Washing Machine user interface
Impression Washing Machine is a cutting-edge appliance that increases the washing experience with AI technology. Conventional washing machines usually have crowded sets of programs and extra functions which creates complexity. The Impression redefines the complex controls and crowded program groups with highly functional and user-friendly interface. Its unique "Optimix" feature optimizes the washing process according to soil level, laundry load, textile type, and dosing detergent ensuring that every garment is cleaned to perfection. With the accompanying HomeWhiz app, users can easily select a greater number of programs remotely.
Client / Manufacturer
Design
Arçelik
Istanbul, TRArçelik
Istanbul, TRArcelik Design,Ceren Çalışkan, Mustafa Demirel, Nur Fındık Önal, Soner Ilgın.Date of Launch
2023
Development Time
up to 24 Month
Target Regions
Europe
Target Groups
Consumers / Users