In Full Swing

Corporate Report 2012

Samsung Cheil Industries partnered with Talantone to create its Corporate Report, which has broken away from standard Annual Report format to one that openly discusses the company’s sustainable future. For 2012 Corporate Report, with its title of “In Full Swing”, we tried to convey how “successful, colorful and hopeful” business Cheil Industries is. In particular, we created unique graphics using Cheil Industries’ wide variety of industry-leading chemical, electronic materials and fashion products. This report strongly appeals to stakeholders, reflecting that the company’s platform for growth is strong and “In Full Swing”.