INAX Signature Elements and Reference Design
INAX Signature Elements and Reference Design
INAX Signature Elements and Reference Design
INAX Signature Elements and Reference Design
2020

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INAX Signature Elements and Reference Design

Corporate Identity

LIXIL Corporation

INAX’s signature elements are three simple symbols that create a recognizable aesthetic code and form its visual brand DNA. They confidently and succinctly project the brand identity in three dimensions and are both unique and instantly, yet subtly, recognizable. Together, they link the entire product portfolio and enable consumers to identify the brand from a distance. With an overarching theme of “Humanitecture”, INAX’s signature elements delicately balance human and architectural elements. This enhances the interaction between people and INAX’s products while ensuring products fit naturally into their surrounding architecture.

Date of Launch
2019
Development Time
13 - 24 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User

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