Indesit - The Sound of Collaboration Campaign

Cross category campaign around collaboration

In the past, most housework was one person’s job but living in harmony needs collaboration: Since 2017, Indesit supports consumers that live together to foster equality at home by spreading the idea that chores are everyone’s duty. Via our #doittogether mission, we invite everyone to participate. To help, we design easy to use appliances with Push&Go and Turn&Go technologies, with just one push of a button or one turn of a knob, everyone in the household can do their part. Collaboration at home not only helps create harmony but also is the first step towards equality. This digital campaign uses harmony to bring this idea to life.