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INEC-The real time brand
INEC-The real time brand
INEC-The real time brand
INEC-The real time brand
2017

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INEC-The real time brand

Poster

INEC: National Statistics Institute

INEC, Ecuador's official government organization for statistics, is not only collecting data but using this data to reflect the wellbeing of the nation in real-time in the form of a new logo. Each of its five circular shapes is a variable that is filled with the colors of Ecuador's flag, according to their evolution. Based on the INEC's data, the logo updates automatically and constantly. As variables change, the form of the logo mutates. The logo idea was translated into a series of image posters. Each poster represents a period of time and displays the collected data.

Client / Manufacturer

INEC: National Statistics Institute

Quito, EC
Design
Grey Germany / KW43 Branddesign

Grey Germany / KW43 Branddesign

Düsseldorf, DE

Maruri Grey

Guayaquil, EC
Date of Launch
2016
Development Time
13 - 24 months
Target Regions
South America
Target Groups
Trade / Industry, Public Sector / Government

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