Infinite Line™ Oven Visual Identity System
Visual identity and communication
The Built-in Kitchen Infinite Line™ Oven Visual Identity System represents the brand identity of our premium built-in appliance series. The Infinite Line™ Oven is aimed at affluent millennial who enjoy eye-catching design and the cooking experience. We understand that a kitchen is both for preparing food and for leisure, so we established a real-life design principle by analyzing consumers' lifestyles and creating a premium built-in product with unmatched functionality. This is a modern design for a sophisticated and minimalist appliance that decorates and works in harmony with millennials' lives.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2020
Development Time
Other duration
Target Regions
Europe
Target Groups
Consumer / User