iF Design - Infinity Tower Contents

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Visualized data media content

Samsung Electronics Co., Ltd.

Infinity Tower was installed at the new Samsung store at Gwanggyo Galleria, a landmark department store in South Korea. Contrary to the prevalent idea that windowless buildings are better for promoting sales, the Infinity Tower architecture deconstructed the space with many windows. Likewise, we boosted the idea by bringing surrounding information into the media by offering real-time visualized data of local weather, incorporating rain, wind, and cloud data from satellite. The raw data is sent through an algorithm to create beautiful flowing imagery. The visualizations are not only of artistic value, but also add a commercial dimension as they blend data content with lifestyle imagery.

Client / Manufacturer