Inge Ingwersirup
Corporate Design
”Inge” is a new, handcrafted ginger syrup produced and bottled at the company’s location in Munich’s Giesing district. Beside the design for all packaging materials, Zeichen & Wunder developed the name – a wordplay using the German words “Ingwer” (“ginger”) and “Inge”, a rather square woman’s name. The striking label on the bottle features typography reminiscent of the 1960s. Woodcut and stamped elements further underscore the handmade character of the syrup, fresh and vibrant colors let it appear as refreshing ingredient for drinks. The traditional letterpress printing technique gives the business cards a very unique texture.
