INGS

Skin care packaging

The packaging for the skincare product series, taking “healing the skin” as the core theme, aims to visually provoke emotional resonance with consumers. Pure white color as the main color paired with the transparent bottle suggests the natural, pure core ingredient (hyaluronic acid) and powerful healing efficacy of the products. Meanwhile, the packaging incorporates the bullet element to symbolize the products’ abilities to quickly go deep into the skin and settle problems from the root, highlighting “precise penetration” of the products. Additionally, the use of post-consumer recycled (PCR) materials ensures environmental friendliness.