Initiative Vermisste Kinder
Germany will find you
Every year in Germany more than 100,000 children are reported missing. On behalf of Initiative Vermisste Kinder (Missing Childrens Initiative), we launched a unique campaign designed to track them down: Deutschland findet euch (Germany will find you). To make the search party faster and more effective we used a range of tools to raise awareness of Deutschland findet euch.
iF GOLD STATEMENT
This campaign wants to help! A unique search with cross-media measures gives society a helping hand in finding missing children with focus and consistency. The graphical and typographical realization of the campaign are also outstanding.
Client / ManufacturerDesigner