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INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
2025

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INITIUM

SUV

Hyundai Motor Company

INITIUM represents Hyundai's vision for a sustainable hydrogen-powered future, embodying strength, resilience, and elegance. With the “Art of Steel” concept, INITIUM’s design emphasizes robust structures and clean, powerful lines that convey durability. The Brilliant Gold matte color symbolizes Hyundai's long-standing dedication to hydrogen innovation. This SUV’s design balances a rugged look with refined aesthetics, ideal for both urban and outdoor adventures, making it a bold statement in the evolution of hydrogen mobility.

Client / Manufacturer
Hyundai Motor Company

Hyundai Motor Company

Seoul, KR
Design
Hyundai Motor Company

Hyundai Motor Company

Seoul, KRHyundai Genesis Global Design
Date of Launch
2024
Development Time
up to 24 Month
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users

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