INNIO – Moving energy forward
New Corporate Design
INNIO is a group brand for energy solutions. 55,000 engines have been delivered under INNIO’s Jenbacher and Waukesha portfolio brands worldwide – a huge impact on the energy transition. Yet, nobody knows about it. We improved the brand architecture and separated the former co-branded umbrella brand from the portfolio brands allowing INNIO to target the wider public and financial institutions while the portfolio brands could focus on their core industries. We developed a whole new brand identity and design. The central design idea is transformation of the status quo. Or as our new slogan puts it: Moving energy forward.
Client / ManufacturerDesign
INNIO Jenbacher GmbH & Co OG
Jenbach, ATMetaDesign GmbH
Berlin, DEMathias Rolfes, Arne Felgendreher, Jonathan Amelung, Alexander Stephenson, Hannes Wiest, Sharon Helms, Oliver Schendzilorz, Hassan HaiderINNIO Jenbacher GmbH & Co OG
Jenbach, ATKerstin Lienbacher, Elke Andrea HagerDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Trade / Industry, Public Sector / Government, "energy sector"